Time flies and innovation never stops. Stepping into a brand-new chapter after 2017, Swell Sanitaryware grandly held its 66th Anniversary Celebration and National Dealer Annual Meeting themed “New Era, New Swell” on January 15, 2018, marking a perfect ending to the past year and a promising start for future development. Let’s look back at the wonderful and inspiring moments of this grand annual event.
Opening Sign-in & Grand On-site Opening
Prior to the official opening, all attendees signed their names on the exclusive backdrop, drawing a successful full stop to Swell’s fruitful achievements in 2017. On the morning of January 14, the 2018 Swell Sanitaryware Dealer Annual Meeting officially kicked off with a full-house attendance, gathering outstanding dealers and industry elites from across the country.
2017 Review & 2018 Brand Strategic Layout
Tong Yonghua, General Manager of Swell Sanitaryware, delivered an opening speech. He comprehensively reviewed the brand’s remarkable achievements in 2017, and unveiled the company’s core strategic layout and development plans for 2018. He emphasized that Swell would increase investment in channel upgrading, optimize the marketing system, and further strengthen brand building to expand market influence.
Professional Terminal Marketing Training
Subsequently, Yu Shangxiang, a renowned national marketing expert, brought a professional terminal operation training session. He shared practical industry experience and efficient solutions for customer attraction and order negotiation, equipping all dealers with professional skills to boost business performance in the new year.
New Product Display & Innovation Plan
As product strength is the core competitiveness of market operation, Tang Wenfeng, Manager of the Product Planning Department, showcased Swell’s latest product lineup at the meeting. He elaborated on the unique performance advantages and core strengths of new products from multiple dimensions. In 2018, Swell will continue to prioritize product innovation, launching more competitive and representative sanitary products for the global market.
Brand Endorsement Upgrade Plan
Celebrity endorsement is a powerful symbol of corporate strength and brand influence. Lin Jinhan, Manager of the Marketing Department, explained the strategic significance of brand endorsement, which helps enhance brand exposure, expand market coverage and boost product added value. With 66 years of professional accumulation in the sanitary industry, Swell is actively planning for brand image upgrading, and the official brand spokesperson will be announced soon, bringing new vitality to brand development.
Three-Dimensional Channel Development Strategy
Towards the end of the meeting, General Manager Tong Yonghua delivered a concluding sharing themed “Co-create Strength, Embrace 2018”. He introduced Swell’s three-dimensional channel development strategy, pointing out that the brand would build a consumer experience-centered and data-driven omnichannel retail system. By redefining products and launching personalized customization services based on consumer demands, Swell will empower traditional dealers to transform into professional service providers and achieve win-win development.
66th Anniversary Gala & Annual Awards Ceremony
On the evening of January 14, the highly anticipated 66th Anniversary Celebration Gala kicked off with a magnificent opening performance. A series of annual honorary awards were presented at the gala, including the 2017 Outstanding Sales Award, Remarkable Contribution Award and Distinguished Contribution Award. Every brilliant achievement is inseparable from the dedication and hard work of Swell’s outstanding dealers and team members, who have always been the core driving force for the brand’s steady progress.
The gala concluded perfectly with all leaders, partners and sales elites singing the classic song True Hero together.
Future Outlook
Staying true to its original aspiration, Swell has always strived to build a time-honored classic Chinese bathroom brand. 2017 was an extraordinary year filled with breakthroughs and progress, thanks to the joint efforts of all partners. Happiness comes from hard work. In 2018, Swell will unite all staff and dealers, forge ahead with consistent dedication, and keep striving to build a world-respected national sanitary brand and create greater value for every partner.
