On September 13, 2017, Four Seas Bathroom held its 2017 Northwest Regional Brand & Marketing Conference in Weinan, Shaanxi, themed Gather Strength, Transform & Grow. Nearly 100 distributors from the Northwest region joined company leaders to discuss market strategies and plan long-term development.
Mr. Zhao, Operations Director, delivered a warm welcome speech and wished the conference a complete success.
Yi Ke from the Marketing Department shared brand strategy and O2O platform planning. In recent months, Four Seas greatly improved brand influence by joining industry exhibitions, launching public welfare activities, opening the brand exhibition center, and partnering with JIE. To solve after-sales pain points, Four Seas launched the industry-leading 6-year whole-machine warranty for smart toilets, building strong trust among customers.
The upcoming O2O e-commerce platform will bring precise online traffic, use big data to understand consumer needs, and offer personalized, scenario-based services. The brand will also launch old customer care services including free maintenance, trade-in, and smart upgrade programs.
Product Manager Li Fanling introduced the full product lineup and future plan. Four Seas now provides 10 major categories with hundreds of products, including bathroom cabinets, shower rooms, bathtubs, smart toilets, ceramic ware, and hardware. To meet market demand, the company updated its product line and launched a series of new models.
Guests then visited the local showroom and experienced Four Seas’ elegant, high-quality products.
Mr. Chen, Southwest Regional Sales Director, analyzed the 2017 building materials market, shared brand upgrading and retail innovation, and announced attractive promotion policies.
The live order session was the most exciting part. With crowd-funding benefits and tiered order rewards, the venue was filled with cheers. Distributors rushed to place orders, pushing order volume to a new high.
At the evening banquet, General Manager Tong Yonghua thanked distributors for their support and shared the brand’s future strategy, bringing a cheerful closing to the event.
The conference strengthened cooperation and boosted confidence between Four Seas and its Northwest partners. With strong support from the headquarters and distributors, Four Seas Bathroom will continue to expand market share and provide reliable smart bathroom solutions with long-term warranty for modern families.
